Importance of Having a Business Broker to Sell Your Business

selling my business

Importance of Having a Business Broker to Sell Your Business

When you need to sell your business, you will have to consider whether to engage a business broker to manage the sale as against negotiating the sale on your own. You will have to consider carefully, the advantages to be gained by having a broker to handle the process. Foremost in your mind should be the advantages for success of the sale, with or without a broker.

It should be clear that there are advantages to be gained for success of the sale. The sale would have greater possibility of success with a broker between you and your buyer. Having decided you want to use a broker other questions will arise. Should I use a local broker and what license and qualification are required to achieve the successful sale of your business and what are advantages of engaging a broker.

Here are some factors worth considering when looking for a business broker to handle your sale.

Professional marketing at your service

A good broker is a professional marketer who will give your business sale the time and attention required, and use needed reviews which will outline important details to promote your business. A well prepared and presented review of your business will help the buyer to fully appreciate the benefits that buying your business will bring to them. A comprehensive Business Review is an effective marketing tool used by professional brokers and you can request samples of reviews before selecting your broker to do your sale.


When you choose to sell your business, you would want confidentiality for the process. It would probably be in your interest that your employees and customers do not know your business is up for sale. A business broker can serve you well protecting the confidentiality of your intention. This is achieved with the buffer of broker between you and prospective buyers.

The good business broker can get a non-disclosure agreement signed with buyers before giving out your business information. The broker will protect your confidentiality by asking relevant questions and setting stages for release of information as needed. Limit is set to the information prospective buyers receive before an offer is made.

A professional business broker can also separate the buyers who are financially qualified and those just looking for information. Even the disclosure of the name of the business will only be done after an offer is made. A broker will also educate real prospective buyers who are serious and genuinely wants to buy on reasons for confidentiality. Your broker will take these steps to protect your intention and not allow employees or customers know you are selling the business.

A buffer between you and seller

As a buffer between you, the seller and the buyer, the business broker will help in communication ensuring the desires of both parties are understood and met. In a transaction that can be an emotional process, the broker can be a neutral participant with a reasoned approach. The broker will help you with the strategy to get the best price for your business. He will transmit your requirements to the buyer in a way that will get the best result for you and relay the buyer’s comments candidly. Through the broker different views can be looked at and resolved effectively.

Present the best of your business

A business broker is equipped to secure the best value for your business. The broker will be able to prepare and present the best picture of your business and an accurate and attractive profile of your business earning. The broker can work with you and your business to show your cash flow and your business profitability. With the help of a business broker who has access to market trends, will help you get the best price for your business. A broker will ensure you do not overprice or underprice your business.

Negotiating skills

The negotiating skill with the business brokers’ experience is another reason to have a broker handle the sale of your business. With broker as the link between you and the buyer, will limit the influence of unrelated factors in the transaction. This can give you a great advantage in the negotiation process. The broker can assess the buyers thinking and strategy to help you get the best price for your business.

To get the best price

Linked to getting the best rice is the role of the business broker in finding suitable buyers who will compete to purchase your business. The broker will find buyers with the finance, experience and desire to finalize the deal. An experienced broker should have possible buyers ready to make offers for your business. In addition, the broker will try to get as many buyers as possible interested. The internet, email, advertisement and in other ways, including getting off-market buyers will be used to get the best buyers.

Help you through the process

A business broker will provide help to you throughout the process. Negotiating the sale of your business could be drawn out and complicated. A broker knows the problems along the way and will help you to solve them. A broker knows the needs of both the seller and the buyer and can work to make the deal a win for both parties. If you choose the right broker, he will use strategies to get both sides to closing the process to the satisfaction of both parties.

Saves time for your business

A broker allows you to keep the focus on your business. Even as your business is for sale you need to keep it managed and performing profitably to get the right value for your business. A good broker will handle the sale while leaving you the time to keep your business going and for your private life. The selling process could take longer than expected and be distracting and causing the business to decline and lose value resulting in a lower sale price.

Also, by having a broker, the sale of your business is more assured. Selling could be a demanding process and not always successful. So, it would be wise to leave the sale in the hands of the broker to give yourself the time to maintain the value of your business and have private time for yourself.